The most important thing to focus on to reach your goals

Attorney Paul Denni

Attorney Paul Denni

What matters most for reaching your goals?

Is it your bank account balance at the end of the month?


The clients you acquired, the money you saved, the real estate you bought?

Nope, nope, nope.

As Chris McChesney points out in “The 4 Disciplines of Execution”, one of my favorite business books, a factor like revenue earned is a “lag” measure.

Lag measurements show you the results of your efforts.

An important metric, sure, but not the most important.

McChesney teaches that what businesses (or artists, creators, teachers, or anyone else who creates) should focus on are the lead measures that result in the outcomes you desire.

So if your goal is to earn $10k a month (a lag measure), what are the lead measures you need to focus on to create that result?

What are the top 3 activities you do during your day that generate money?

Whether it’s making phone calls, streamlining your workflows, or creating new products or content, these types of things are your lead measures that deserve the most attention, tracking, and accountability for reaching your goal of earning $10k a month.

Similarly, if your goal is finish a book or a screenplay – what should you be focusing on above all else?

Probably sitting your butt down in the chair and type type typing away. Word count.

Focus on, track, and hold yourself accountable to doing the lead measures first – all of those behaviors, habits, and systems that cause the lag measures (goals) you desire.

And watch your growth begin to skyrocket.

Paul Denni

P.S. If you desire this outcome: getting your future decisions and legal documents ironed out and buttoned down as it concerns taking care of your loved ones after you pass away, just hit the CONTACT PAUL button below to start taking small, simple steps to get started today.

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Denni Law, Inc.